Sports Marketing
The Company takes pride in being an official agency of the Football Association of Thailand (FAT)
under Patronage of His Majesty the King and Thai League Co., Ltd. to manage their commercial rights. With its
long experience in managing various media and its extensive customer base for multiple products and services,
the Company is able to generate commercial revenues and expand business from being the right management
agency through sports marketing media that reach broader groups of new consumers and enhance brand
awareness and loyalty. Note that there are 4 kinds of commercial rights of the FAT that the Company mnages
which are
- Rights to seek sponsorship to support football matches and other activities organized by FAT and Thai
League Co., Ltd.
- Rights to distribute content owned by FAT and Thai League Co., Ltd. to seek revenue through publications,
radio media, TV media, electronic media, wireless media and other telecommunication media domestically
and internationally.
- Rights to sourcing revenue from live-broadcasting and rerun tape of all football matches.
- Rights to manufacture and distribute merchandise of FAT and Thai League Co., Ltd.
Not only that the Company manages commercial rights of Football Association of Thailand (FAT) and
Thai League Co., Ltd., but also creates social network through multiple channels to promote Thai football so
that Thais can support Thai football to step up and compete at international level. People can closely follow
news updates and activities via Plan B’s online channels as well promotional booths in events and exhibitions
before tournament and competition. Additionally, quality content is consistently promoted through Plan B’s
out-of-home media with the reach of over 80% of population in Bangkok.
In 2021, the Company also won another bidding to be the exclusive and official agency to manage
rights of the Football Association of Thailand. Through this contract, the Company is responsible for acquiring
sponsorships for the national competition, professional league competition and other related football activities
for 8 years from 2021-2028 to promote the development of national football.
In addition, the Company made an investment in Raceup Work Company Limited. in 2020 to expand
its engagement marketing especially for sports marketing business in the long run with stability. Raceup Work
Company Limited is an event organizer specializing in sports activities and marathon in aesthetic routes across
Thailand who is certified by the International Association of Athletics Federations (IAAF).