Plan B adheres to its mission under the concept “Create Value with Sustainability in the Long Term for Stakeholders” by adopting guidelines to drive holistic sustainable development to truly create value for the organization. There are 10 main topics applied as core across all processes along the value chain for Plan B’s sustainable development policy covering 3 dimensions of economy, society and environment under sustainable development principles. The Board of Directors is responsible for driving and supporting tangible development plans to ensure the best interest of all stakeholders.
Identification of materiality issues for sustainability of the Company was undertaken in accordance with the GRI Sustainability Reporting Standards (GRI) considering material topics relevant to stakeholders as well as key issues with significant economic, social and environmental impacts. The process of content selection and identification of materiality issues for sustainability is summarized below.
10 Sustainability Management Policy Topics Covering 3 Dimensions.
Plan B is committed to good corporate governance in organization development including risk management, internal control and honest and transparent business conduct against all forms of corruption to ensure most efficient and effective management systems to gain trust among stakeholders.
Plan B realizes and believes that good corporate governance is essential in supporting and driving sustainable growth focusing on Rights of Shareholders, Equitable Treatment of Shareholders, Roles of Stakeholders, Disclosure of Information and Transparency and Roles and Responsibilities of the Board of Directors.
Plan B gives high priority to creating innovative products and services for the market in order to strengthen its business and enhance its competency while maintaining its commitment to social responsibility through proper content control with accurate and responsible content.
Plan B deploys its advertising media to disseminate and promote news and content beneficial to the public such as traffic condition reporting, COVID-19 situation reporting and other campaigns for public interest.
Plan B personal data protection both for customers and employees by conforming to requirements on collection, recording and use of data of only related persons under the Personal Data Protection Act and the Cybersecurity Act.
Table of Sustainable Development Goals
The Company places economic dimension under Corporate Governance as the first priority while More Than Advertising and Public Safety come second and third respectively. This is due to the fact that the Company is committed to conducting business under ethical code and good corporate governance principles which are integrated with its vision, mission, strategies and goals in the long run with the purpose to promote confidence of shareholders and all stakeholders. This is undertaken in parallel with responsibilities for the society and communities offered though its dedicated media space for public benefits. Nevertheless, the Company never comprises other issues and is preparing 5-10 years development plans for future improvements.
The Company realizes the importance of all groups of internal and external stakeholders and ensures that they are treated properly, equally and fairly. The Company supports comprehensive inclusivity of stakeholders in order to build rapport and trust as well as create value together with stakeholders who are crucial to sustainable development and success of the Company in the long term.
Feedbacks and expectations from activities to enhance participation of stakeholders are taken into account to improve, build on and initiate to properly create value for stakeholders. This includes connecting all parties to enhance their efforts, deliver value and develop the organization potential which will result in higher trust among stakeholders in the Company’s business undertaking.
Stakeholder Group | Communication and Engagement Channel | Value Creation |
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Shareholders / Investors
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Government Agencies
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Customers
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Counterparties
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Competitors
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Employees
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A : Town Hall led by executives to update business progress and promote mutual understanding of employees. B : Internal communication channels such as announcement, E-Newsletter, Line Official Account, Plan B People Connect
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Communities, Society and Environment
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The Company is fully aware of potential risk factors resulted from its business operations and places importance on organization-wide risk management. The Company set forth risk management policy that covers all business activities and promoted the policy as a part of the Company’s work culture. Risks from business conduct arising from both internal and external factors may affect the business directly and indirectly. Risk management is undertaken in an effecitve manner from strategy formulation, operations, decision-making for new business investments to control and monitoring of risks to be within acceptable levels.
Risk Management Structure and Responsibilities
Major Risks
Details of the above risks are disclosed in the 2020 Annual Report, Page 92-99 (https://investor-th.planbmedia.co.th/ar.html)
Emerging Risks